Cranimals is an American dogfood distributor that specializes in healthy, vegan dog treats.
I was contacted by Cranimals to come up with a new character, codename “Charlie” and package design for new line of “Zendog” dog treats.
I went to work right with zen thoughts in mind.
Mixing cute doggy character packaging we often see in the aisles with something a little serene seemed like the best path to take.
We decided on which parts of which sketches were what they wanted in their final character design.
They added that they'd like Charlie sitting on a giant pumpkin surrounded by cranberries since those were both key ingredients to their vegan dog food.
I was happy to customize the art to their liking!
With the final pencils approved, I went to work on vectoring and coloring the art in Adobe Illustrator. It was a bit of a challenge coming up with colors, but I decided to use the big pumpkin Charlie was now sitting on as inspiration! I was able to play off the oranges not only to design Charlie (with browns that have tints of orange), but also to design the whole package.